Live Entertainment Event Marketing • Social Media Marketing • Public Relations

Our target is your demo

SERVICES

TRADITIONAL MARKETING

  • Market research and audience analysis
  • Strategic media planning
  • Creative development and execution of marketing plans tailored to your budget and sales goals
  • Media negotiation and placement across print, television, radio, billboards, and web
  • Promotional partnerships that extend the reach and frequency of paid media campaigns
  • Partnership, trade, and grassroots marketing
  • Local event promotion and venue presence, including signage, handbills, and posters
  • Development and execution of localized print, television, and radio tags

SOCIAL MEDIA MARKETING

  • Develop social media strategies aligned with your goals and audience
  • Create targeted campaigns to grow followers, build brand awareness, drive website traffic, generate leads, and support sales
  • Plan, manage, and optimize paid campaigns on Meta (Facebook and Instagram), TikTok, and LinkedIn to improve performance and return on ad spend
  • Build event awareness campaigns that reach the right audiences and encourage ticket sales
  • Track and analyze campaign performance, including reach, engagement, traffic, and conversions

PUBLIC RELATIONS

  • Develop a PR strategy tailored to your event, audience, and goals
  • Create polished press materials, including press releases and press kits
  • Coordinate event publicity across print, television, radio, and digital media
  • Build promotional and trade PR campaigns to expand visibility and reach
  • Advertising

    Make your event visible

    Live entertainment event marketing that connects with audiences. Tailored campaigns built around your event and goals. Helping make your next event a success.

  • Social Media

    use the power of viral marketing

    Reach the right audience. Build awareness for your brand or event and drive sales. Turn engagement into action.

  • Public Relations

    Build buzz around your event

    Increase visibility for your entertainment event. Reach audiences through strategic publicity. Build interest before the event. Turn attention into attendance.

About

With more than 25 years of experience in live entertainment event marketing, I help concerts, touring productions, and other live events connect with audiences across major and secondary markets throughout the United States and Canada. I develop and execute customized marketing and public relations campaigns designed to build awareness, reach the right audience, and support ticket sales—all tailored to your budget.

My services include traditional media planning and placement, event publicity, promotional partnerships, and targeted social media marketing. I also manage Meta campaigns on Facebook and Instagram for businesses, helping them reach potential customers, increase brand awareness, drive website traffic, and generate sales. Whether promoting a live event, a touring production, or a business, I tailor each campaign to its goals, audience, and market.

Michael Lashinsky

Philosophy

We believe great marketing starts with a feeling—and turns it into action. For live entertainment, that means building anticipation before doors open, capturing the energy in the moment, and keeping the conversation alive long after the encore. For businesses, it means creating a social presence that earns attention, builds trust, and keeps your brand top of mind.

Through thoughtful strategy, standout creative, and content made for real people, we help artists, venues, festivals, brands, and growing businesses turn meaningful moments into lasting connections.

Contact

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